Immune Health Bars

» THE HEALTH BAR (THB)

An Honestly Good Cookies Experience The Health Bar, brings home the goodness of golden, sun-kissed secret recipe by Dr. SwantantraJain : The benefits of consuming pure & high immunity food is necessary. Other than being inherently healthy good, they are also low in calories, contain no cholesterol and almost no fat.

Consumers these days are consciously choosing and consuming food that makes your inner health immune to diseases, since a multitude of food around us are laden with artificial flavors, colors & additive. While the trend of eating right wholesome food is catching up amongst Indians, the discerning & health conscious consumers in the East have picked up the trend rather diligently.

» EVERYONE WHO NEEDS A GOOD HEALTH

  •   The message is simply, “GOOD HEALTH : GOOD LIFE” exaggerating through hyperbole to generate an emotional response
  •   We want that a genuine natural product reaches to market which changes the way we eat cookies by providing natural supplements and health.

» EXTERNAL

  •   Everything is natural here the ingredients to packing.

» INTERNAL

  •   It nourishes the internal health nourishing an IT IS COMPLETE EXPLAINATION IN ITSELF.
  •   IT IS 100 PERCENT NATURAL WITH THE SECRET RECIPE MIXED AND BLENDED WITH NATURAL INGREDIENTS.
  •   Whether you're struggling with your weight, feeling like you've got no energy, suffering from stress, have specific health problems, or just want to feel more alive, THE HEALTH BAR IS COMPLETE SOLUTION FOR YOU.

Company : Dr Jain Natural Food Pvt Ltd Product ; Health Immunity Bars

» Ingredients

Whole Grains, Oats, Almonds, Pistachio, Nuts, Berries, Brown Sugar.

  •   HIGH FIBRE
  •   HIGH PROTEIN
  •   HIGH NUTRIENTS
  •   HIGH MINERALS
  •   ALL NATURAL

» THB STATS

PRODUCT POSITIONING


FUNCTIONAL

» The Health BAR is synonymous with introducing its consumers to new and exciting concepts of health and stands by them in their quest for pure & healthy options in food. Made from inherent goodness of FOUR FLOUR SECRET RECIPE these biscuits pave a unique way to health.

» These biscuits are devoid of all forms of additives & artificial flavors and come with a promise of 0% cholesterol, 0% transfat, 0% artificial colors and 0% added flavors.

» Pure & healthy to the core & have the unique proposition of being the “World healthiest Bar”.

SYMBOLIC

» When you treat yourself to THB, all you can expect is good health and good tase.

» These “World healthiest Bar” are available in the choclate variant called Lovo Choco and also with the little twist of dry fruits in Nature Health variant.

» The product is now available in a more urbane, smart new packaging as well.



These positioning strategies are appropriate because the ideas and key in sights can easily be connected with virtually anybody, not just young-adult males. Most people live their lives with a need to be constantly validated by the people around them, and hunger can affect one’s ability to be focused on these of ten subconscious values.